Awards, Recognition and Service Standards

Awards Received:

  • Wisconsin Association for Leadership in Education & Work – Business & Industry Partner of the Year – 2001
  • Wisconsin Governor’s Exemplary Employer of the Year – 2003
  • Wausau School District  - Friends of Education award – 2002
  • Wisconsin Department of Public Instruction – Business Friend of Education of the Year
  • 2005
  • Wausau Area Small Business of the Year Nominee – 2001,2003,2005

Industry Acknowledgements & Affiliations:

  • ASE Blue Seal of Excellence facility – one of first in the state and continue as one of 24 statewide & approx 1,200 nationally
  • Motorist Assurance Program Certified - again, less than 70 statewide, one of very few to have both distinctions.
  • AAA approved repair facility
  • Carquest Excellence Award National Nominee – 2001 & again in 2006
  • Napa Auto care Center, Goodyear Gemini Dealer, both offering nationwide warranty coverage for our consumers
  • Napa ASE Technician of the Year – Region, 1991

Olson Tire and Auto Service has received the following certifications.

AAA Approved Auto RepairAAA Approved Auto Repair

AAA doesn't recommend businesses to their members lightly; because of their high standards and guidelines, only 3% of all Marathon County auto repair shops are AAA approved.

And even then, winning the AAA's approval isn't like winning a race, where you get your blue ribbon and go happily on your way. Approval is just the first step of a rigorous, on-going process.

AAA Approved Auto Repair shops are required to survey their customers regularly to get consistent satisfaction feedback. Customers fill out these online surveys that are then submitted directly to AAA. Shops are also inspected annually, to make sure standards continue to be met in every area, including service and repair, management and corporate procedures. When a repair shop's approval rating fails to live up to the AAA's standards, it can lose its status. Please visit and enter Study ID: ACGAAR to complete your online experience from our shop.

Olson Tire and Auto Service is proud to be in the very elite group of AAA Approved Auto Repair facilities. We work very hard to maintain our status, turning in great survey results year after year. In fact, our most recent survey-related customer satisfaction rating was 100%!

ASE Blue Seal of ExcellenceASE Blue Seal

The National Institute of Automotive Service Excellence (ASE) - an independent, non-profit organization - was established in 1972 with the mission to improve high-quality vehicle repair and service, and help clearly identify superior technicians and facilities to the public.

Technicians become ASE certified through a series of thorough, national qualifying tests on the most up-to-date methods of repair and latest vehicle models. Certification is available in eight areas of automotive maintenance and repair: Engine Repair, Engine Performance, Electrical/Electronic Systems, Brakes, Heating and Air Conditioning, Suspension and Steering, Manual Drive Train and Axles, and Automatic Transmissions. Additionally, to be certified, technicians are required to have at least two years of relevant full-time hands-on work experience in the motor vehicle service industry. Automobile Service Consultant and Parts Specialist certifications are also available through their own series of tests. A re-certification test is required every five years to retain the ASE certification, and because of new technologies, tests change frequently. Therefore, to remain certified, technicians must stay current on new technologies as they're developed. Most Olson Tire and Auto Service employees are ASE certified and we proudly display their credentials in our office. This reflects not only each individual technician's knowledge and skills, but it also provides some insight into our commitment to ongoing expertise. Three Olson Tire and Auto Service employees are designated Master Technicians, which means that they are certified in all eight areas of repair. All three of our master certified technicians have also obtained the Advanced Engine Performance Diagnostic Certification. The highest distinction an automotive technician can achienve.

ASE Blue Seal of Excellence Facility

Hanging in our office you'll see a framed certificate displaying the ASE Blue Seal of Excellence logo. This is another coveted symbol of recognition - one earned by only 1% of all auto repair shops!

ASE takes certification one step further by recognizing highly qualified repair facilities through their Blue Seal of Excellence Program. The program's emphasis is to identify establishments with a large percentage of ASE-certified professionals and a commitment to excellence. It recognizes not only the individual technicians, but also the businesses striving to be the best overall; businesses that are willing to prove their commitment through the certification and on-going training of their staff. Olson Tire and Auto Service has been an ASE Blue Seal shop for as long as the designation has been available.

At Olson Tire and Auto Service, we're very proud of the trained and certified technicians and service professionals who make up our team. We take ownership of and support their continued expertise by paying for a minimum of 80 hours of training per technician, annually. We also invite trainers and manufacturer reps to come into our shop and do in-house trainings periodically.

Better Business BureauBetter Business Bureau

Since 2010, Olson Tire and Auto Service has been a member of the Better Business Bureau, an organization famous for providing reliability reports of businesses across the United States. The BBB also provides other information helpful to consumers, such as effective dispute resolution services.

Click the BBB logo above to view our Reliability Report.

CarQuest Excellence AwardCARQUEST Excellence Award

This award recognizes independent automobile service businesses that demonstrate excellence in the automotive repair field.

The award is based on such criteria as industry involvement, training and certifications, community involvement, shop appearance and customer service.

To be considered for the CARQUEST Excellence Award, first Olson Tire and Auto Service had to be nominated (we were!).

Next, we were required to submit a list of operational information, and to be mystery shopped. The combined results were analyzed by a group of independent industry representatives and experts who chose ten finalists from across the entire United States, and one from Canada.

Tech-Net ProfessionalMember, TECH-NET

TECH-NET Professional Auto Service is an elite performance network of thousands of professional independent automotive service facilities across North America. Membership in TECH-NET is achieved through invitation only, subject to approval of existing members, and reserved for the best facilities that adhere to TECH-NET's strictest standards. Members meet monthly to share best practices and discuss everything from upcoming technology to marketing initiatives and employee benefits - what's worked and what hasn't when it comes to running our businesses.

Olson Tire and Auto Service is proud of our TECH-NET membership--a sign of experienced quality that customers can trust for service or repairs on any vehicle.