About Us

Olson Tire & Auto Service is a company founded in 1987 based on the principles of providing legendary and exemplary service and products to the automotive and light truck marketplace in central Wisconsin.

Our History

Olson Tire & Auto Service is a company founded in 1987 based on the principles of providing legendary and exemplary service and products to the automotive and light truck marketplace in central Wisconsin. Established in downtown Wausau and adjacent to the courthouse, we have celebrated and participated in the development and uniqueness of this wonderful community.

Our services have expanded as well. We now boast the most ASE Master technicians with L1 Advanced Engine Performance Diagnostics in the area. We offer services for any make, model, year or style of vehicle. We have the most current technology and are completely computerized for records, access and repairs. Our team is also committed to our philosophy we’ve grown so proud of…the Happy Car Place.

For us, it’s not just a marketing line; it’s our way of providing for you and all the vehicles you drive. We look forward to the opportunity to demonstrate that!

Our entire team is at your service

Kent Olson

Kent Olson

Associate since 1987

Kent is the President and owner of Olson Tire & Auto Service, Inc.
Kent is the inspiration and visionary that hurdles the company forward. His unfailing commitment to the industry, his associates, and the community are matched only by his love for his family. Kim & Kent have two sons, Evan & Aaron.


 

Kim Olson

Kim Olson

Associate since 1988

Kim is Kent's wife and the backbone of the company. She handles the office aspects of the business, keeping the books in order. She also is one of the emotional keys to the company by providing Kent with the stability he needs to commit the time & energy to our business and his volunteerism. She has brought her special bond with children to bear by befriending all of our associates little ones and sharing their wonderful fascination.

Evan Olson

Evan Olson

Associate since 2009

ASE Certified Service Consultant. Easily the toughest position in any company is being the boss's kid. Evan has developed a real camaraderie with the guys. A natural for customer service, we hope to provide him with enough experience to supplement those skills while he attends college. He graduated from Newman Catholic High school in 2011. Kent and Kim are proud of the kindness, sincerity, honesty and compassion that he demonstrates on a daily basis.

Aaron Olson

Aaron Olson

Associate since 2012

Kent & Kim's youngest son, Aaron has been working here since his sophomore year in high school. Bright, engaging, and energetic, he makes our operation a true "family” business. Having graduated from Newman High school, he first studied here at University of Wisconsin before attending UW at Madison. His focus has been on the business side of our operation. Accomplished golfer, Aaron makes our Olson Tire team shine both on the front lines & on the course!

Alex Ellenbecker

Alex Ellenbecker

Associate since 2021

Alex joined our company after completing a technical college degree in automotive from NorthCentral Technical College. Affectionately known here as our "gentle giant” he has quickly caught on to understanding and implementing our beliefs of Happy Car service. He enjoys learning about old cars and seeing some of the unique and exotic cars developed over the years.

He enjoys Star Wars movies and has even named his cat "Vader”, We look for Alex to continue to hone his skills as a full fledged auto technician together in our mutual journey.

Tou Fue Her

Tou Fue Her

Associate since 2013

ASE Certified Technician. Tou is another of our graduates of Northcentral Technical College. We are so pleased to have him and to have and support a great program like NTC as part of this community. Tou speaks four different languages pretty fluently – a real tribute to his thirst for knowledge. His skills have already been noticed by our lead technicians and mentors. We are expecting great things from him as he continues to grow with us.

Marty Hille

Marty Hille

Associate since 1991

ASE Certified Technician. Marty has been with Olson Tire & Auto since January 15, 1991, and in all these years has not missed a single day of work!! Marty is married to a wonderful woman, Karen, and enjoys camping and restoring his classic Ford Galaxie 500. His great laugh and sense of humor keep us all smiling. An ASE certified technician in several areas, Marty's strength is being one of the best alignment technicians in the area.

Nicholas Jirgl

Nick Jirgl

Associate since 2022

Nick is absolutely PERFECT for our team. Coming to us from a guest services background, we immediately sensed where he would best fit. He is the smiling, greeting face at our front counter! Committed to helping you and your vehicle enjoy every benefit of our Happy Car experience. Nick’s willingness to go that extra step for your satisfaction is part of what makes him so special. He simply has a great personality for customer service.

He and Kaydee also have a beautiful daughter, and we are thrilled that we somehow managed to have Nick select us for their continued journey. Excited to have you all a part of our family!

Tanner Kahlenberg

Tanner Kahlenberg


Associate since 2026

Tanner is our newest technician hire. Joining us in the fall of 2026, he has several years of experience and was recommended by a mutual acquaintance. His story in our family and our company is yet to be told, but initial impressions are good. We look forward to learning more about him and his family as we continue to get to know each other. That’s really what our companies are all about. Doing what we love, helping you and those in the community while we do that, and hopefully all growing together to be successful in lives both personally and professionally. Stay tuned for Tanner’s growth! Welcome to our team Tanner!

Boyd Kelley

Boyd Kelley

Associate since 2006

ASE Certified Technician. Starting as a youth apprentice in his junior year of high school, Boyd excelled learning valuable work skills in that fabulous program. Continuing his education at NTC he achieved his certification and became one of our young fabulous technicians. A true "gear head" knowing all things mechanical he has become one of the great success stories of trade school education. Boyd shares his tremendous wit and quick smile.

Nathan Kloth

Nathan Kloth

Associate since 2014

ASE Certified Technician. Nathan continues the trend we have established of finding and hiring NTC graduates for our business. A young man anxious to learn, he has a bustling family. Along with his wife they have four captivating young children. Their house is always full of energy and excitement. Nathan seems to have great resolve to improve not only himself, but the families opportunities.

Tyson Krause

Tyson Krause

Associate since 2011

ASE Certified Technician. Tyson came to us via the Youth Apprentice program as our first student from Merrill. Tyson has been identified by ALL my staff as having a fantastic, innate sense of all things mechanical. We are pleased to have assisted him in continuing his education at the technical college. He completed his degree in the spring of 2014. Courteous, engaging and quick with a smile, we are pleased we took an extra chance to gain another great associate.

Carl Lang

Carl Lang

Associate since 2007

ASE Master Certified Technician & L1 Engine Performance Specialist. Carl is a hard working and talented technician. With him on board we now boast a stable of ASE Master Technicians with L1 Advanced Engine Performance Diagnostic Certifications. He has been committed to advanced technical training over the years and has our teams' largest toolbox. His recent addition to his life is a brand new baby boy named Braxton. Congratulations Carl!

Eric Leeper

Eric Leeper

Associate since 2026

Eric joined our company team to help our growing demands for our service advisor team. With a long history in the service industry, Eric brings energy and enthusiasm and veteran leadership to our team. With similar passions of loving water and fishing, he enjoys listening to the "Olson” fish stories from the cabin and sharing some of his own. Fishermen always tell good stories you know! We enjoy his desire to strive and treat our guests to the "Olson Difference”. And Kent really enjoys hearing him wish every guest a GREAT day ! We are looking forward to a long time growing together and continuing to celebrate our fabulous clientele.

Alex Olson

Noorullah Matie

Associate Since 2024

Noor for short. But he is anything but short…on energy…on respect…on work ethic…and on teamwork. Noor has brought a breath of unique perspective to our companies. His family having emigrated from Afghanistan, Noor’s ability to integrate into our whole community has been nothing short of miraculous. Immediately after arriving, he began to take English, learn to understand, translate, and then communicate in a foreign language. He took up athletics in school and was an outstanding runner on Wausau East’s Cross-Country team. He completed his degree while working as an apprentice for us and enrolled in North Central Technical College – again excelling at learning. He is a tireless worker, already a leader for our other entry level technicians, and truly has one of the most engaging greetings and smiles you will ever see. Noor’s setting a tremendous example for his brothers and sisters (he has seven), and is a reason that Kent looks at some of the youth today and believes we are still in good hands. Thank you for choosing us Noor – we look forward to a wonderful long lasting relationship.

Alex Olson

Alex Olson

Associate since 2023

An Olson not related by blood, just employment, Alex is helping us expand our deep cleaning and detailing capabilities. At first a bit quiet, he has shown determined growth and a passion to partner as a teammate and grow his skill set with every passing day. We believe his talents will continue to emerge and are very excited to have him part of the team.

Watching these young people gain traction in their lives is what makes Kent & Kim proud. Thanks for joining us Alex.

Sydney Poole

Sydney Poole


Associate since 2026

Sydney joining us is a great example of getting involved in our community. At a non-profit meeting I was attending, a fellow volunteer at that meeting shared a story about a young lady who really had an interest in cars! Having a PHENOMENAL female manager at our body shop, I was intrigued about anyone who truly had a passion... We met, and Sydney has not been a disappointment. In fact, she has hit the ground running so well that we just enrolled her into the collision/body shop program co-sponsored by the Technical College and the Wisconsin Automotive and Truck Education Association (WATEA). We are proud to have been a part of WATEA for a very long time and the opportunity Sydney has there will help her grow her skill set immeasurably. She is smart, a quick study, and dependable already in her first year with us. I see great things in her future and Traci is looking to bring her under her wing and truly help her shine and grow! She’s an exciting new addition to both our detail and deep cleaning facility and our #1 rated Body & Collision repair shop too!

Mateo Romano

Mateo Romano

Associate since 2026

Mateo joined us after several of my friends kept telling me about this young man they met who exuded a tremendous desire to become an auto technician. Finally, when he shared that desire while working at his father’s restaurant with my best friend and banker, I said I need to meet this youngster. And when I did, I saw that desire and passion everyone had spoken about. Although he is quiet when he’s not performing on stage in his own band, Mateo has shown a tremendous knack and knowledge far beyond his formal training. Now, enrolled at North Central Technical College in the Auto Technician program he has become quite close with Noor, another of our early rising technicians. Together they are a backbone of us helping fit people in with after-hours work while they continue their schooling in the daytime. We are exited to see Mateo blossom and grow, both musically and in his chosen field. And heck, he even got his Dad to bring us some El Tequila Salsa for a team lunch one day! What a Bonus!

Jon Salzman

Jon Salzman

Associate since 1999

ASE Master Certified Technician & L1 Engine Performance Specialist. Jon is a technical mastermind. His knowledge of all things electrical helps him truly excel as a technician. He is one of our real leaders in technology and teamwork. Jon is an ASE Master Technician and L1 Engine Performance Specialist and a great mentor for the younger technicians. In fact, he has recently expanded his mentoring to include some adjunct faculty work at Northcentral Technical College.

Jordan Szemborski

Jordan Szemborski

Associate since 2022

Sometimes a new hire comes into a facility and for a while can be a liability, or at least not fully engaged. Occasionally you can hire someone who immediately makes your team and/or your facility better. Jordan made us better the first day he started here. A real team player, who leads by setting a strong example for everyone to emulate, he has led with his energy and an overall sense of caring.

Every day you get the same effort and humor with Jordan. If you want to "get it done”, then Jordan is your man. Thanks for bringing that passion and energy to our organization Jordan. It’s truly appreciated.

Alex Olson

DeVonte Taylor-Hajdu

Associate since 2024

Part-time employment can be a difficult pathway to start with many companies. And DeVonte did start with us, just that way. Initially, I am not sure DeVonte knew exactly what path and direction he wanted to pursue. And that is not all that uncommon with many young adults. But once he spent some time around one of his best friends, who has been with us quite a while in our body shop, he began to see that there was a path forward and upward if he applied himself. I am so pleased. And also, darn proud. He’s made himself into a reliable and responsible young man. A dedicated father with a lot of responsibilities, he has learned how to balance a responsibility to work, with the challenges of fatherhood. And today, we are the number ONE ranked deep cleaning and detail facility in Marathon County – Because He Cares! and He’s Good! Thanks Devonte – your growth has been a joy to watch and participate in!

Dylan Thompson

Dylan Thompson

Associate since 2005

ASE Certified Parts & Service Consultant. Dylan came to us as a parts room specialist and since then has expanded those abilities to include being both an ASE certified parts and service consultant. He is truly adept at locating those hard to find parts so our technicians can serve you. He is developing a great knowledge base for all aspects of the tire & service business and is one of our strongest leaders for our team. He is truly committed to legendary customer service.

Alex Olson

Canyon Wiesman

Associate since 2025

Canyon is another of our strong cadre of young technicians. In our industry, recruiting and training young technicians has been part of our company philosophy. And every once in a while, you hire someone and that person just literally blows you out of the water. That’s what’s happening with Canyon. He has been working together with some of our advanced technicians and is absolutely killing it. He has great mechanical aptitude, a willingness and desire to learn and grow, and a willingness to tackle any job. His skills are improving every day and he is a tremendous teammate and asset to our team. We are excited to have him continue his learning in our new training program and believe his and our futures are bright! So happy to have had you join us Canyon!

Proudly Serving The Community

Kent Olson – Olson Tire & Auto Service, Inc. Activities & Awards


Past & Present Community Involvements:

  • Governor’s Council on Workforce Investment (CWI) – 4 terms - Appointed member – Governors Thompson, McCallum, Doyle & Walker
  • CWI – committee task chair, Workforce Strategies Committee
  • North Central Wisconsin Workforce Development Board - Appointed member – Board Vice Chair 2 terms & Also Board Chair – 4 terms
  • Wisconsin Automotive Curriculum Review Board Member
  • North Central Technical College Automotive Advisory Board Member
  • Wausau Elks Charities & Drug Awareness committee
  • Wausau Early Bird Rotarians
  • Wausau Chamber of Commerce – Small Business Council Member 8 yrs
  • Marathon County Red Cross Board of Directors – 3 yrs
  • Co-Founder and Co-Chairman – Wisconsin Automotive & Truck Education Association
  • Wausau Area Children’s Miracle Special event committee member & supporter
  • Leadership Wausau graduate – Class VII
  • Board Member & Chairman – Wausau/ DC Everest High School Automotive Advisory Committee

Awards received:

Local:

  • Wausau School District – Friend of Education – 2002
  • Wausau Area Small Business of the Year Finalist; 2001, 2003, 2005, 2007

Statewide:

  • Wisconsin Association For Leadership in Education & Work – Business Industry Partner of the Year - 2001
  • Wisconsin’s Governor’s Exemplary Employer of the Year Award - 2003
  • Wisconsin Department of Public Instruction – Business Friends of Education of the Year – 2005

National:

  • Goodyear Tire & Rubber Company’s Inaugural – Put More Good On the Road Award – 2012
    For the most community minded/committed Goodyear dealer in the country.

  • Tire Business Magazine’s Tire Business Humanitarian of the Year - 2017
    This award is given to an independent tire dealer who during the year has made significant contributions to the betterment of their community through charitable and/or public service work

  • Carquest Excellence Award National Nominee – 2001 & again in 2006

  • Napa ASE Technician of the Year – Region, 1991